Call for Chapter Proposal--Social Media Campaigns: Methods and Issues

For the Edited Collection

Social Media Campaigns: Methods and Issues



Edited by Jayne Witte, Gayle Pohl, Tom Hall, and Shing-Ling S. Chen, University of Northern Iowa



To be published by Peter Lang Publishing



OVERVIEW OF THIS EDITED COLLECTION



With the emergence of social media (Facebook, MySpace, Twitter, etc.), practitioners are no longer limited to traditional means of campaign methods.  Social media provide campaign practitioners new opportunities to construct a new kind of campaign that is more efficient and complex than what was previously possible using traditional approaches.  With new methods of contact and dissemination, practitioners are able to construct integrated social networks and implement well-coordinated campaigns.  Social networking environments thus call for a different methodological orientation on the part of the campaign practitioners.  This different approach begets a myriad of methods and issues not generally addressed in existing texts, except perhaps in passing.



Social Media Campaigns:  Methods and Issues  is a collection of essays by veteran social media campaign practitioners who provide: (1) testimonial illustrations as to how to effectively utilize various online social networking tools to implement campaigns, that is, the “dos” and “don'ts” of social media campaigns, may they be political or non-political, commercial or non-profit campaigns, and (2) discussions of critical issues encountered in social media campaigns.  The former serves as a resource for teachers, students and practitioners who utilize online social networking tools for campaigning.  The latter is designed to stimulate ongoing debates and creative ideas about a pioneering arena of research.  In sum, the book is designed to make a distinctive contribution to the literature that addresses online research, as well as the fields of inquiry for traditional campaign methods (public relations, advertising, marketing, communication, journalism, sociology, psychology, education, medicine as well as related disciplines).  The book is designed to be a required textbook for campaign methods classes, as well as a resource for practitioners, as it deals with methodological considerations in developing social media campaign.



PROPOSAL SUBMISSION PROCEDURE



Prospective authors are invited to submit chapter proposal of 200 – 500 words on or before March 1, 2010.  In the proposal, please clearly specify:  (1) the purpose and content of the proposed chapter, and (2) how the proposed chapter relates to the overall objectives of the book.



Authors will be notified the status of their proposal by April 1, 2010.



Please send inquiries or submit material electronically to Jayne Witte at jayne.witte@uni.edu.