CFP for book chapters

CALL FOR BOOK CHAPTERS
***Please distribute widely - apologies for cross-posting***


Public Service Broadcasting Online
This edited collection of work by international scholars analyses how
broadcasters have used the world wide web to further their public service
goals. How did broadcasters such as the BBC, ABC, ARD, DR, NRK and even the
US Public Broadcasting Service translate their public service remits for
this global digital platform? What were the differences and similarities
between different broadcasters? What can these histories tell us about a
future for public service in broadcasting?

These questions are highly significant for those who value public service in
broadcasting, and who hope that it will continue in a globalised digitalised
communications environment. A number of public service broadcasters
implemented web services amid dire predictions about the death, not only of
public service broadcasting, but of broadcasting itself. Despite these
circumstances, the websites were (and are) often extremely successful. In
July 2008 BBC Online was the 27th most popular English Language website in
the world, the ABC is consistently among the top ten websites in Australia,
and DR Online has for a number of years been among the top three in Denmark.
Perhaps these histories of success can take public service broadcasting more
optimistically into the future.

Each chapter of this book will focus on a broadcaster from a different
country. Comparative chapters are also welcome.

We welcome chapters that focus on:
• policy and strategy;
• regulation, media organisation;
• web content;
• users;
• cross-media technology;
• local and global relations.


We are inviting you to submit via email to Maureen Burns (m.burns2@uq.edu.au)
or Niels Brugger (nb@imv.au.dk) by 17 April 2009:

• a 500 word abstract of a proposed chapter; and
• a preliminary outline of the proposed chapter.

The successful abstracts will form part of a book proposal to be offered to
academic publishers.

Niels Brugger, University of Aarhus, Denmark and Maureen Burns, University
of Queensland, Australia.