New Book: Cultural Icons

Cultural Icons
Keyan Tomaselli and David Scott, eds.
Hardback (978-1-59874-365-4) $79.00
Paperback (978-1-59874-366-1) $26.95

*Excerpt available online
http://www.lcoastpress.com/book.php?id=184
The Eiffel Tower-once a proud symbol of industrial development, now an
alluring come-on to a romantic vacation in Paris. Nelson Mandela-this
grassroots hero of the liberation from apartheid was featured in a British
Airways magazine article called "The Power of Brand Mandela." Cultural Icons
explores these and other contemporary cultural icons that, over time, have
been endowed with a complex and powerful layering of meanings. The authors
analyze the way in which such icons, whether objects or persons, living or
mythical, are constructed and disseminated. They also critically investigate
the implications, in semiotic and cultural terms, of the accretion of
meaning and popular recognition attached to them, their moral and aesthetic
ambiguity, and their enduring appeal to a fascinated public. This slim and
provocative volume is ideal for courses in visual anthropology, semiotics
and cultural studies.

Contents:
Introduction: Cultural Icons, David Scott and Keyan Tomaselli
1. The Absent Signifier: The Morphing of Nelson Mandela, Keyan Tomaselli and
Arnold Shepperson
2. The Little Mermaid, Finn Hauberg Mortensen
3. The Eiffel Tower: Cultural Icon, Cultural Interface, Stephanie Glaser
4. Edvard Munch'sThe Scream as Cultural Icon, Hans Lund
5. The Holy Lance as Late Twentieth-century Subcultural Icon, Volker Schier
and Corine Schleif
6. The Semiotics of Cultural Icons: The Example of Brittania, David Scott

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